In times of crisis, we need to use simple, human language: “How are you? I know this is an uncertain and scary time.”

We also need to provide clear information and direction and to do so often: “Today, this is what we can do and it matters that we do it well.”

Now is the time to communicate, communicate, communicate:

  • What is happening this morning?
  • What does it mean for those you lead?
  • What exactly are people best to focus on today?

Check in with your people, what do they most need in order to focus themselves well for the long haul of change ahead?

To advance your communication skills, read these two Forbes posts (5 minutes):

Become A Better Communicator: One Simple Change That Changes Everything


Artistic Unity: How to radically improve your leadership communication


About the Author

Susanne Biro is a coach to C-suite and executive level leaders. She is the founder of Inner Life Leadership, an app for business professionals who want to reach an unprecedented level of personal understanding and corresponding leadership and life success. Susanne is an author, program designer, facilitator, Forbes & CEO Magazine contributing writer, TEDx and keynote speaker.

For over two decades, Susanne has worked internationally with senior-level leaders in some of the world’s best companies. Whether coaching one-on-one or authoring, designing, and delivering leadership programs, her passion is the same: to help leaders reach their next level.

Susanne can be reached at 604.864.5408 or via email at

Our world has changed, rapidly and in unexpected ways. As the crisis hit, I offered and held pro bono sessions with leaders from around the world. And I want to continue to do what I can to help. As a result, I now offer hourly sessions to ensure leaders everywhere can quickly get the perspective, clarity and focus they need to lead themselves, and therefore others, well during these challenging and uncertain times.

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