You’ve built a successful life. But does it feel the way you hoped it would?
What if everything you care most about—success, joy, fulfillment—begins with the quality of your thoughts?
In This Could Be Everything, executive coach Susanne Biro takes you beyond outer success into the real inner work of leadership: becoming the person your life and work are asking you to be. Drawing on psychology, neuroscience, and decades of coaching top executives, she offers a path to:
Both a wake-up call and a roadmap, This Could Be Everything shows you how to build the one thing harder to build than the business—yourself—and make tomorrow better than today.
Get notified when it is released: This December
Early Praise
“Susanne has distilled decades of experience into a clear and practical roadmap for anyone who wants to feel better, communicate more effectively, and lead others with greater impact. This book belongs on every executive’s desk.” — Chris Dutton, Founder of The CEO Magazine Global, Partner of Virgin Unite, and Ambassador of Children’s Cancer Institute
“This book is a rare blend of depth, clarity, and soul. Susanne has coached some of the most successful C-suite leaders and now, through these pages, offers that same powerful insight to the rest of us. It’s not a book you just read; it’s a book you experience. If you’re ready to lead with authenticity, courage, and impact, this is your only guide” — Declan Grant, President at Aeromed Group
“The book every leader wishes they had at the start, and the oner they need now—because true leadership begins with mastering the voice within.” — John Rose, former President, Nuheat Industries Ltd.
“Susanne brings the same rare combination of insight, discipline, and compassion to this book that she brings to her coaching. It’s a generous, deeply human guide to becoming more self-aware and effective, offering proof that her remarkable gift for transformation extends well beyond the coaching space.” — Graeme Keirstead, K.C. Deputy Registrar/ Chief Legal Counsel, College of Physicians and Surgeons of BC
“I have been fortunate to work with Susanne one-on-one, and she takes abstract leadership principles and makes them deeply personal, implementable, and powerful. This Could Be Everything is for anyone who wants to lead—not just with their title, but with their whole self. Read this book and prepare to change the way you think about leadership forever.”— Michael Van Aken, Chief Human Resources Officer, Acosta
“The difference that makes the difference in both leadership and life lies in what we do on the inside. A book every executive needs on their desk.” — Nancy MacKay, Founder & CEO, MacKay CEO Forums
“Susanne has beautifully captured her incredible gift to see people who have entrusted her to witness their journey on becoming the best version of themselves. This work is real, necessary and some of the most rewarding work one can do to live a fulfilling, energizing and exceptional life.” — Angela Santiago, CEO and Co-Founder, The Little Potato Company
“This is the book I wish I had 15 years ago. Susanne has been a guiding force in my life; wise, intuitive, and profoundly human. She brings life, light, and color to leadership, transforming it from something we do into who we are. This isn’t just a leadership book; it’s a revolution in how we see and show up as leaders.” — Fiona Macintyre. Founder, Forming Impact
“I’ve had the privilege of working directly with Susanne and this book beautifully reflects what’s at the heart of her transformative coaching style. After years of wanting and waiting for the next thing, in executive leadership and in life, Susanne taught me to embrace the true me. Making the connection between being authentically myself and leading joyfully has given me a freedom I could never have imagined. I show up better for everyone in my life. This Could Be Everything is an invitation to lead with your whole self—not just your position. Let this book open your eyes and your heart, and you’ll never see leadership the same way again.” — Heather Brennan, Ph.D., President, Lumisque Inc.
“Susanne Biro has written a powerful guide for anyone ready to step into deeper leadership and a fuller life. This Could Be Everything is equal parts wisdom, clarity, and courage.” — Asanka Pathiraja, Emerging Growth Investor, Manhattan Lawyer, Wildlife Photographer
“I’ve known Susanne for almost a decade, and her wisdom has continually challenged and inspired me. Reading This Could Be Everything feels like sitting across from her…clear-eyed, compassionate, and challenging in the best way. She shows us that the inner work we often avoid is exactly what shapes not only our leadership but our entire life. This book is an invitation to freedom, presence, and real impact.” — Ginger Jones, Serial Entrepreneur, Founder, Next Mile Network
“In a time of accelerating change, increasing complexity and a great deal of uncertainty, we need to rethink effective leadership. In her book Susanne provides practical, thought-provoking insights you can apply immediately and with great impact. It’s exactly what is needed right now.” — Marion Burchell, Managing Director, Azolla & Adjunct Faculty at AGSM
“Susanne Biro has created something remarkable—a book that transcends its corporate leadership framework to speak to anyone seeking meaningful transformation. I found myself highlighting passages, completing exercises, and immediately incorporating her wisdom into my own work. Susanne’s guidance on making tomorrow better than today isn’t just theory—it’s a practical roadmap I’ve already begun using in my daily, weekly, and annual practices. This Could Be Everything delivers exactly what its title promises: everything you need to step into your full potential, regardless of where you are in your journey.” — Terri Hanson Mead, author, Piloting Your Life
“Leadership isn’t about tactics—it’s about becoming who you truly are with more skill. This Could Be Everything is a beautiful challenge for you to examine your habits, beliefs, and impact on others. And although the focus is on leadership, this is also a series of conversations about your whole life, living with wisdom, integrity and purpose. It’s authenticated by what I’ve seen Susanne live first-hand through her coaching practice and her own life over the years. Highly recommended.” — Russell McCann, Formula 1 Coach
“In today’s world of relentless complexity and pressure for results, Susanne reminds us that the true essence of leadership is not found in strategy or metrics, but in self-awareness. I’ve taken time to let this book percolate, with moments of deep resonance and others that made me pause and take stock. It is a beautiful, transformative guide to becoming the kind of leader the world truly needs. Bravo!” — Terry VanQuickenborne, Coach and Leadership Strategist; Former Vice President of Research, The Josh Bersin Company, and Global Head of Learning & Organization Development, Autodesk.
Our world has changed, rapidly and in unexpected ways. As the crisis hit, I offered and held pro bono sessions with leaders from around the world. And I want to continue to do what I can to help. As a result, I now offer hourly sessions to ensure leaders everywhere can quickly get the perspective, clarity and focus they need to lead themselves, and therefore others, well during these challenging and uncertain times.